News and Other Stuff
One this area of the site we post ideas to help clients, developments at the base and other stuff we think you might find interesting. If you would like to know more, please call or email us.
360 Degree Websites and More!
We live in a multidimensional world, which you can now bring to your website. After conducting a great amount of research and training, we have introduced a service to create ...
Tag it!
Every company in the world has a tagline or a catchphrase; these are short statements that either sum up what the company does or the values of the company, or the outcome of ...
Privacy is a four-letter acronym
The European Union has enacted laws that give people more rights in our digital world. But how will this affect you in New Zealand? The laws are to protect EU citizens and ...
The Invisible Internet
Don’t panic; the internet is only a passing phase, it will soon disappear, and life will return to normal! Such is the hope of some retailers and other businesses who are ...
Why W3 ONLY builds Secure Websites?
Security online has many meanings and interpretations. This article is designed to explain the basis of what HTTPS and SSL are. What is HTTP? HTTP stands for Hypertext ...
Have you seen your OWN website recently?
I get strange looks from customers when I tell them that I look at, and review, my website every week. They ask why? My response is quite simple. Our website needs to reflect our ...
Frictionless E-commerce
You can never make it too easy for your customers to give you money. With people often being able to source your products from other websites you need to ensure you do not throw ...
Pure Silk - 12 Years in Hamilton
The 1st of July is always a special date as it is the anniversary of the creation of W3 Design. Established on 1st July 2005, we are about to enter our 13th year of offering ...
Website Reboot
Your website should be one of the cornerstones of your company marketing activity. It should be up to date with regards to the products and services you offer; it should feature ...
ProServe - The Professionals Choice
ProServe is designed for office-based businesses such as consultants, advisors, accountants, lawyers and other ‘professional’ services. It offers a comprehensive set of ...
Learn to use MailChimp
MailChimp is a very useful tool in helping you to create interesting and effective mass emails to send to your customers. However, many people don’t know how to get started, ...
Newsletters – Still relevant?
There has been a growth of mass marketing ‘instant’ communications methods such as Instagram, Snap Chat and the like, but there is still a place for the well-written ...
TradePack - Promoting Your Skills
We have recently been working with several companies in the building trade. From this work, we have developed a website package for builders, electricians, painters, plumbers, in ...
Never on a Sunday
Imagine you are stuck in Napier, on a Sunday, with a flat tyre. Bad enough, but when you then discover you have no jack to change the tyre you have one option, find a tyre shop. ...
Throw Them Away
How many times have people passed you a brochure or a business card and then apologised that it is the ‘old one’ and ‘it’s a little out of date, but you will understand ...
Mass Emailing DIY
If used correctly, Mass Emailing your customers and potential customers is a very effective marketing tool. If you get it wrong, you risk losing customers and alienating potential ...
Know your Enemy
If people think that competition is such a good thing, why is there only one Google and one Facebook? Neither of these companies got to where they are by being completely evil, ...Domain Names
One of the cornerstone services we offer at W3 is that of Domain Name Management. Every website has a domain name to identify it and these names need to be renewed either every ...
BizStart - A cost effective first step
Setting up in business can be both risky and expensive. Sometimes people are tempted to try to cut costs in areas they don’t yet understand like their website. We designed ...
Videos on your website
Way back in 1990 I made my living writing, scripting, producing and editing promotional videos for companies. Back in the olden days we would then transfer the video to VHS tape ...
iDistribute - Supporting your distributors and end users
You have developed a strong business by working with a network of re-sellers for the product you import. You do not want to destroy this relationship by selling direct to the ...
Let’s Mobilize
Here’s a simple question. Is your website delivering your message effectively to mobile users? Since May 2015, more Google searches were conducted from mobile devices than ...
1000 Words - Images are important
Never before have images played such an important part in the composition and effectiveness of the message that you deliver on your website. You only have to look around the ...
Broken Links - Website Maintenance Advice
Many of us put links to external websites from our own sites. These may be to suppliers for detailed information or to complementary services our visitors might find useful. The ...What’s In A Name
Your domain name is the unique identifier for your website, email, and other aspects of your company’s use of the Internet. Like the unique number plate on the front of your ...What is ‘Hosting’?
The answer to this question is actually quite simple but can seem very technical. Each page on your website is created in the browser of the viewer using a collection of parts. ...
Getting Found
Being number one doesn’t make you first on the page! Being found in Google’s Organic Search is important, however, over recent months, it’s importance in comparison to ...
Omni Channel Retail
Another area that was of great interest was shopping. It had been nearly 10 years since I was in the UK and things have transformed. You may have heard of the phrase ‘Omni ...
Google (SEO) Optimisation
Often called SEO or Search Engine Optimisation, our Google optimisation service is designed to fine-tune your website so that Google finds it easier to understand and as a result, ...