News and Other Stuff

One this area of the site we post ideas to help clients, developments at the base and other stuff we think you might find interesting. If you would like to know more, please call or email us.

Give your knowledge away

Give your knowledge away

There is compelling evidence that the information sales age is over. With the growth of freely available information on the Internet, where you can research any subject and ...
 
 
Pure Silk - 12 Years in Hamilton

Pure Silk - 12 Years in Hamilton

The 1st of July is always a special date as it is the anniversary of the creation of W3 Design. Established on 1st July 2005, we are about to enter our 13th year of offering ...
 
 
Website Reboot

Website Reboot

Your website should be one of the cornerstones of your company marketing activity. It should be up to date with regards to the products and services you offer; it should feature ...
 
 
ProServe - The Professionals Choice

ProServe - The Professionals Choice

ProServe is designed for office-based businesses such as consultants, advisors, accountants, lawyers and other ‘professional’ services. It offers a comprehensive set of ...
 
 
Learn to use MailChimp

Learn to use MailChimp

MailChimp is a very useful tool in helping you to create interesting and effective mass emails to send to your customers. However, many people don’t know how to get started, ...
 
 
Newsletters – Still relevant?

Newsletters – Still relevant?

There has been a growth of mass marketing ‘instant’ communications methods such as Instagram, Snap Chat and the like, but there is still a place for the well-written ...
 
 
TradePack - Promoting Your Skills

TradePack - Promoting Your Skills

We have recently been working with several companies in the building trade. From this work, we have developed a website package for builders, electricians, painters, plumbers, in ...
 
 
Never on a Sunday

Never on a Sunday

Imagine you are stuck in Napier, on a Sunday, with a flat tyre. Bad enough, but when you then discover you have no jack to change the tyre you have one option, find a tyre shop. ...
 
 
Throw Them Away

Throw Them Away

How many times have people passed you a brochure or a business card and then apologised that it is the ‘old one’ and ‘it’s a little out of date, but you will understand ...
 
 
Mass Emailing DIY

Mass Emailing DIY

If used correctly, Mass Emailing your customers and potential customers is a very effective marketing tool. If you get it wrong, you risk losing customers and alienating potential ...
 
 
Know your Enemy

Know your Enemy

If people think that competition is such a good thing, why is there only one Google and one Facebook? Neither of these companies got to where they are by being completely evil, ...
 
 
Domain Names

Domain Names

One of the cornerstone services we offer at W3 is that of Domain Name Management. Every website has a domain name to identify it and these names need to be renewed either every ...
 
 
BizStart - A cost effective first step

BizStart - A cost effective first step

Setting up in business can be both risky and expensive. Sometimes people are tempted to try to cut costs in areas they don’t yet understand like their website. We designed ...
 
 
Videos on your website

Videos on your website

Way back in 1990 I made my living writing, scripting, producing and editing promotional videos for companies. Back in the olden days we would then transfer the video to VHS tape ...
 
 
iDistribute - Supporting your distributors and end users

iDistribute - Supporting your distributors and end users

You have developed a strong business by working with a network of re-sellers for the product you import. You do not want to destroy this relationship by selling direct to the ...
 
 
Let’s Mobilize

Let’s Mobilize

Here’s a simple question. Is your website delivering your message effectively to mobile users? Since May 2015, more Google searches were conducted from mobile devices than ...
 
 
Think Google, Think Reviews

Think Google, Think Reviews

With the growth of people using Google via mobile phones to search for products and services, Google itself has started to put far more importance on the localisation of website ...
 
 
1000 Words - Images are important

1000 Words - Images are important

Never before have images played such an important part in the composition and effectiveness of the message that you deliver on your website. You only have to look around the ...
 
 
Broken Links - Website Maintenance Advice

Broken Links - Website Maintenance Advice

Many of us put links to external websites from our own sites. These may be to suppliers for detailed information or to complementary services our visitors might find useful. The ...
 
 

What’s In A Name

Your domain name is the unique identifier for your website, email, and other aspects of your company’s use of the Internet. Like the unique number plate on the front of your ...
 
 
What is ‘Hosting’?

What is ‘Hosting’?

The answer to this question is actually quite simple, but can seem very technical. Each page on your website is created in the browser of the viewer using a collection of ...
 
 
Omni Channel Retail

Omni Channel Retail

Another area that was of great interest was shopping. It had been nearly 10 years since I was in the UK and things have transformed. You may have heard of the phrase ‘Omni ...